He isn’t your typical marketing guy who jet-sets and spends time in his AC office behind the laptop.
The man who knows inside out of the malls and supermarkets… The man who knows India’s diverse, variable and dynamic markets and consumers, as well as he knows his products and his craft!
About
Amit is a result-oriented and passionate marketing professional with over 20+ years of rich industry experience in delivering optimal results & business value in high-growth environments across various categories like Steel, Real estate and Consumer electronics.
In his career journey thus far, Amit has donned many hats from sales to project management to business development to marketing management to strategy development and beyond.
In his present leadership role as the Head Marketing at SYSKA Group, Amit drives the Group’s marketing initiatives and deliverables across India for its FMEG (Fast Moving Electrical Goods) portfolio of diversified and innovative products. He has made SYSKA a thought leader brand through strategic lateral expansion in more than 4 new product segments in the last 4 years making SYSKA a household across geographies, gender and age.
While not at work, you can see Amit turn to his other passions like music, teaching, digital broadcasting and travel.
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Marketer
If terms like Brand Development, Marketing Management, Branding, Segmentation, Consumer Research & Insights, Content Marketing, E-commerce Brand Strategy, Media Management, Social Media Marketing, Digital Marketing and Public Relations are the keywords one searches for, Amit’s name will rank high in all of them.
An astute and balanced combination of the left and right brain, Amit’s marketing acumen is rationally potent with high emotional quotient. As someone who understands the dynamics of the consumer, marketplace and competition in a tech and data-driven marketing landscape, Amit is often referred to as the ‘go-to person’ for strategies and solutions that bring delight to end users as well as the business bottom-line.
Achiever
Amit is highly ranked amongst the marketing and advertising fraternity’s A-listers. While his articles mirror the present and future marketplace realities and how brands have to keep pace with the changing times, his numerous achievements are nothing but statistics that reflect his passion and commitment to excel as a 360 degree Marketer.
Speaker
Amit is an eminent speaker at numerous marketing forums, seminars and conclaves, often talking about latest customer behavior and technology, either as a custodian and spokesperson of brand SYSKA, or purely as a speaker expressing his views on the ever-evolving marketing landscape, talking about the role of technology in creating memorable brand experiences and brainstorming with some of the most illustrious minds from the fraternity.
Brand Love
Podcaster
As the world became busier, the community of podcast listeners has grown every single year. Podcasts are a rage today as they allow multitasking, are an easy way to catch up with the latest news, and entertain. Amit Sethiya is a popular podcast host today. With his narrative bandwidth, his craft of storytelling, his credibility and expertise and his enthusiasm, is what make his podcasts so engaging!
View the Podcast at – https://lnkd.in/eyZwiyR
Juror
Due to the reputation gained by Amit as the Grand Master in the field of marketing, he is frequently is called upon to reward excellence in marketing professionals across industries. Some of the award panels that he has been a part of include the ET SHARK awards in 2019, the MMA mobile marketing award in 2019, the Outdoor Advertising Awards, 2019 presented by Capital Group and many more.
Mentor
As a Marketer, Amit speaks his mind, shares his beliefs, inspires future managers and likes to celebrate life; through its ebbs and flows.
In his 17+ years in the industry, he has seen successes and failures, highs and lows but all of them have only added to his vast repository of knowledge. As someone who believes in enlightening the next generation by sharing his learnings, Amit has been teaching students of leading B-schools across India the fundamentals and dynamics of marketing through practical anecdotes and personal experiences.
Mentor – SCMHRD
Mentor – IIM Nagpur
Co-creator
As a Marketing Consultant, Amit is open to working with brands / businesses in formulating business growth and marketing strategies though collaboration. While there are many facets that determine the success of a brand, Amit’s strength lies in putting together all pieces of the marketing jigsaw and creating roadmaps for result-oriented outcomes.
Amit focuses on going above and beyond the marketing function and has a holistic approach to formulate brand and business strategies, by keeping the consumer at the core and finding disruptive ways to engage and connect with them.
So, if you’re a business looking to redefine your brand positioning, launch a new product/service, venture into a new market, reimagine your communication strategy, seek venture capital funding, or simply go online, Amit will be more than happy to co-create a success story with you and unlock value.
Media
With his vast subject knowledge, experience, a constant curiosity to learn and enthusiastic engagement with his audience, little wonder that today Amit Sethiya creates prolific, interesting and informative content on his subjects of expertise.
Media – Meet the millennial man
Media – Top Marketing Trends to Learn
Media – The Age of Hunkvertising
Media – The mannequin makeover
Media – Interview about marketing strategy
Testimonials
Over the years, Sethiya has created immense value addition in building memorable brand experiences. His valuable insights on the world of the new age marketing landscape has earned him accolades from his peers, colleagues and customers alike.
Prachi Mohapatra
Marketing Head, OTC, Emergency Markets at Dr. Reddi's Laboratories
Kiran Giradkar
CMO & Communications Officer at Nilons Enterprises Pvt. Ltd.
Abhilash Iyer
VP - Sales, Marketing & CRM at Pride Group
Tarun Jha
Head of Marketing at Skoda Auto India
Hobbies
A marketing expert. A public speaker. An academician. A mentor. A writer. A traveller. A Radio Jockey.
Amit Sethiya dons several hats at the same time. It is his core personality with a curious mind, genuine interest in people, keen observation and ability to connect with a wider audience that makes him not only a marketing professional, but also a man with several roles to play. Interestingly, he has worked as a Radio Jockey on Aakashwani, keeping his audience engaged with his witty, informative narrative, interest in music, culture, people and so much more. He is active in animal welfare and environmental issues as well.